As the holiday season approaches I am urging people in Warrington to ensure that they leave their cars at home if they plan to drink this Christmas. In the North West, 290 people are killed and seriously injured every year because of drink driving and in 2006, 60 people died on North West roads. That’s why I am backing the Government’s THINK! Campaign, which is raising awareness of the devastating consequences of drink driving.
It's simple, Drink Driving can ruin lives. Last year 460 people died across the UK as a result of this recklessness and families across Britain were shattered by the menace of drink driving. It is critical that people understand the destruction they could cause. With this in mind, the Government has launched a national TV and radio campaign to remind people of the consequences of drinking and driving.
Hard-hitting adverts will be running throughout the festive period to help get this message home: TV advertising: 1st - 31st December 2008; Cinema advertising: w/c 12th & w/c 26th Dec 2008; Radio advertising: 1st - 31st December 2008; Ambient advertising (in-pub): 8th Dec - 13th Jan
0 comments:
Post a Comment